Friday, April 5, 2013

The Science Behind First Impressions

 Humans tend to disregard the role that the sense of smell plays in their lives, despite the fact that most other mammals depend on their noses far more than their eyes and ears. But while our vision and hearing play a large role in our conscious thought and judgments, psychological research shows that smells impact unconscious judgments and the formation of memories more than any of our other senses. Unfortunately, this stacks the deck against victims of halitosis when it comes to first impressions and lasting memories.

Total Recall
Memories are typically not as reliable as we give them credit for. Study after study has shown that subjects are often unable to accurately recall whether the person they just passed by them in the hallway had facial hair or a baseball cap. In light of this research, courts are even beginning to question the weight they give to eyewitness testimony and lineups.
Smell is a different story, however. The memories created by your sense of smell are far more vivid and easy to recall than those formed by vision. This is why you may not remember what color your grandfather’s favorite shirt was, but you will never forget whether or not your grandmother put cinnamon in your apple sauce. We cannot count on time to wipe away the memory of bad breath once it has made an impression. Only getting rid of bad breath will correct the damage done.
Emotional Memories

In addition to being more vivid, research shows that memories associated with a particular smell tend to be more emotional than those associated with sounds or images. A whiff of a turkey roasting in the oven will bring back heartwarming recollections of a home-cooked Thanksgiving meal far better than a photo of someone carving a bird will. Similarly, unpleasant memories associated with smells can be recalled more quickly than others, and they carry far more emotional weight.
A Negative Bias

It turns out that our noses are pessimists; malodorous memories are easier to remember and are retained longer than other memories related to smell. This is probably because the survival of our ancestors depended more on scents that signaled spoiled food and unsanitary conditions than other aromas. Unfortunately for those that suffer from halitosis, they are exhaling the same decaying-food odor that centuries of conditioning have prepared mankind to quickly identify, remember, and avoid.
Every time someone notices your bad breath, it creates ripples in their memory that last far longer than just one brief, uncomfortable encounter. Trying to overshadow those impressions by improving your appearance and your behavior will only go so far, battling against the most vivid, emotional, negatively-weighted biases that our brains can form. The best solution is to seek a halitosis professional that can help you overcome your halitosis and take away the handicap from your future first impressions.


About the author: Dr. Anthony Dailley is a practicing dentist that specializes in halitosis treatment. He has been practicing since 1981 and graduated from San Francisco State University with a degree in Cell & Molecular Biology, and obtained his dental degree from the Pacific School of Dentistry. Dr. Dailley founded the Center for Breath Treatment in the San Francisco Bay Area and conducts research on curing halitosis. Dr. Dailley has also been a founder in a biotech company called NovaBay Pharmaceuticals and on their board of directors from 1997 -2014.
I'm reading: The Science Behind First ImpressionsTweet this!

23 comments:

  1. The herbal ingredients which might be protected in Noocube were in particular chosen and combined to ensure that customers have progressed intellectual powers and cognition whilst they're taking this complement Neurohacks.

    ReplyDelete
  2. All the vitamins described under are available in food items, mostly in vegetables and fruits. Vitamin supplement B5 is identified as a nutritional for the growth of hair healthnbeauty greece, so-referred to as pantothenic acidity. It is mainly responsible for the appropriate growth and development of your hair for instance it fortifies them and induces cell section...

    ReplyDelete
  3. I would be supportive on all your articles and blogs as a result of they are simply up to the mark.branding agency

    ReplyDelete
  4. Hey enormous stuff or pleasant information you are offering here.continue reading this

    ReplyDelete
  5. They offer an efficient, responsive, and accurate process that continues to impress both clients and investors. user experience design firms

    ReplyDelete
  6. I was searching for many blogs site and now finally I have got this cool place with lots of information.
    adtechps.com

    ReplyDelete
  7. The superb highly informative blog I’m about to share this with all my contacts.
    https://porneroticcam.info

    ReplyDelete
  8. This blog is very informative the stuff you provide I really enjoyed reading.
    multiple url opener for chrome

    ReplyDelete
  9. Keep the balls rolling!! Nice posts you have given for us.
    code list

    ReplyDelete
  10. This blog Info is fabulous; I must wanna see best more from your writers.
    Anal porn

    ReplyDelete
  11. I sent your articles links to all my contacts and they all adore it including me.
    www.monsoonhub.org

    ReplyDelete
  12. This post is really valuable that designed for the new visitors. Pleasing work, keep on writing.
    www.vipnflshop.com

    ReplyDelete
  13. I was getting bore since morning but as soon as I got this link & reached at this blog, I turned into fresh and also joyful too.
    http://www.fashionarynetwork.com/

    ReplyDelete
  14. The writer understand better the mind of people what they want to learn through their writing therefore this article is outstanding. Thanks!!!
    CBD gummies

    ReplyDelete
  15. Keep the ball rolling you have done the great job here.
    indian movie songs

    ReplyDelete
  16. Quickly this site will indisputably be famous among all blogging people, because of its fastidious articles or reviews.
    Outpatient Georgia

    ReplyDelete
  17. I will prefer this blog because it has much more informative stuff.
    Nashville addiction treatment

    ReplyDelete